Overview
Branding and Personal Branding blends strategy and hands-on execution to help participants create stronger content, visibility, engagement and measurable digital results.
Course Highlights
Strategy + execution
Content practice
Analytics
Brand consistency
Modules & Curriculum
Brand purpose and positioning
Audience, promise and differentiation
Visual and verbal identity
LinkedIn and professional profiles
Thought leadership and content strategy
Consistency, credibility and measurement
Learning Outcomes
- Explain and apply brand purpose and positioning.
- Use practical methods for audience, promise and differentiation.
- Create or improve visual and verbal identity.
- Evaluate and communicate linkedIn and professional profiles.
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