Overview
Digital Marketing blends strategy and hands-on execution to help participants create stronger content, visibility, engagement and measurable digital results.
Course Highlights
Strategy + execution
Content practice
Analytics
Brand consistency
Modules & Curriculum
Digital strategy and customer journey
Audience research and positioning
Content, search, social and email channels
Campaign planning and execution
Analytics, attribution and optimization
Integrated digital marketing plan
Learning Outcomes
- Explain and apply digital strategy and customer journey.
- Use practical methods for audience research and positioning.
- Create or improve content, search, social and email channels.
- Evaluate and communicate campaign planning and execution.
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